ZeroToOne | Accelerating Product and Marketing for B2B SaaS Startups

How we help you with your burning problems

Our blended model of Silicon Valley expertise and low-cost, high-ROI outsourced work ensure that you get great value for every dollar spent.

Branding & Online Presence

Set your brand North Star and roll out a polished website, all on a scrappy startup budget and timeline.

Sales & Marketing Collaterals

Arm your team with well designed and written materials (i.e. sales decks) to successfully close those deals.

Content Marketing

Determine a cohesive content strategy and implement a robust content pipeline w/ high-ROI outsourced writers.

Prototype Development

Launch a high-fidelity MVP in a flash. Our full-stack prototype services manage from idea on napkin to MVP iteration.

Product Management

Deliver a winning product by utilizing know-how from our seasoned ex-PMs from leading tech companies (i.e. Amazon).

Product Design

Translate what your users want to delightful UX. We accelerate all things design, including user research and wireframing.

Select work from the ZeroToOne team

We got you covered across the entire spectrum of product and marketing.

CareerLark

An employee performance management system that handles feedback, reviews, and positive recognition.

Our contributions:

Designed and wrote all code from scratch.
Integrated Slack and web UIs to a central backend.
Scaled the product to hundreds of companies.

Results:

Product is revenue-generating and in active use.
"So easy to use, no need for a tutorial!"
- CareerLark Customer

Asteri

A mobile app described as "Hot or Not for the office", where employees upvote teammates' skills.
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Our contributions:

Coded an iOS app prototype within 2 months.
Wireframed and iterated on UX with user feedback.
Deployed pilots within 3 months of starting.

Results:

Organic and viral 40% company adoption in pilots.
"This game is super addictive and useful!"
- Asteri User

Icebreakers

A Slack app that strengthens team relationships and enables teammates to learn about each other via fun Q&A.
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Our contributions:

Brainstormed with client for the final concept.
Wrote all code for launch-ready build within 2 months.
Fast-iterated on user requests for feature releases.

Results:

Featured on the Slack App Directory for 9 months.
"Everyone on my team loves it, even the introverts!"
- Icebreakers Installer

A proven team, now here for you

We are a team of technologists passionate about giving startups a leg up in this zero to one journey.

ZeroToOne offers product and marketing expertise to early-stage B2B SaaS startups. It was founded by Ellen Choi and Gowri Rao, startup founders and veterans of high-growth tech companies.

Our cross-functional team of ex-Google and ex-Amazon experts in product, marketing, design, and engineering will roll up our sleeves and work with you to ensure that you are running a high-functioning, lean, mean machine.

We help startups step up their product and marketing game

How we help you with your burning problems

Select work from the ZeroToOne team

A proven team, now here for you

How Can We Help?

Tell us about your project!